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A Brand Purpose Model
What gap does your brand fill? Status Symbol – Rolex, Mercedes-Benz, Prada Facilitator – Facebook, WordPress, Google Identifier – Philadelphia Eagles, Xbox 360, Harley-Davidson Loyal Friend – Coca...
View ArticlePeople Think Personal, Not Business
Does your business or organization have a personality? No? Not really? Well, you better get cracking. Because it seems to me that, except in special situations, people don’t think of businesses in...
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